- Device ID+
Customers can leverage Device ID+ in support of multiple use cases:
- Strengthen application security. Strengthen attack detection and mitigation analysis through accurate device identification. Recognize returning devices that your security systems have already flagged as suspicious.
- Optimize traffic management. Incorporate a unique device identifier into routing logic to better manage and optimize network traffic. Identify devices even when malicious actors manipulate Layer 7 data.
- Mitigate fraud and risk. Monitor customer behavior across new account creation, user authentication, e-commerce checkout, and financial transactions to keep customers safe.
- Personalize and accelerate online experiences. Make login, checkout, and authentication seamless for known returning users and devices. F5 has demonstrated through A/B testing that reducing security friction increases revenue, and device identification is an important element in any strategy for friction reduction.